Katy Rogers, Founder

Katy, a Santa Barbara native, discovered her passion for food and wine while studying Agriculture and Wine Business at Cal Poly, San Luis Obispo. During college, she managed direct-to-consumer sales for boutique wineries and worked at a beachfront hotel, honing her skills in guest services and local culinary guidance.

After graduating, Katy joined Jackson Family Wines, where she excelled in various roles, including Tasting Room Manager, Director of Direct-to-Consumer, and Director of Marketing for the Santa Barbara portfolio.

In 2022, Katy co-founded Likely Story Strategies with Tamara Bingham. She also serves on the executive boards of the Santa Barbara Vintners, Santa Barbara Vintners Foundation, and World of Pinot Noir.

Katy and her family enjoy traveling with Katy’s taste buds most often leading the way. Along with eating and drinking, Katy also enjoys the outdoors. Whether it be hiking, fishing or camping, you can find her enjoying the outdoors with friends and family.