Tamara Bingham, Founder

Tamara moved from her hometown of Topanga, Los Angeles to Paso Robles in 2011, where she managed boutique, and luxury wineries and earned an MBA from Cal Poly San Luis Obispo.

After completing her degree, she moved to Dallas, Texas, serving as a District Sales Manager for Francis Ford Coppola Winery for two years. Returning to California in 2016, she joined J. Lohr Vineyards & Wines as a Marketing Manager, overseeing print and digital advertising, national events, and influencer strategy.

In 2019, Tamara joined Jackson Family Wines as a Brand Manager where she and Katy worked together to promote the wines of Santa Barbara County domestically and internationally. They loved working together so much that they co-founded Likely Story Strategies, so they could keep the party going forever.

When she isn’t crushing business strategies, Tamara enjoys beach time with her husband, adorable toddler, and their spoiled dog.